AK Racing invited me to their office to shoot some photos of their new chair, the Arctica. I have recently fallen in love with their chairs, especially the Overture series, simply because of how comfortable and supportive they are, as well as looking great! I have taken photos of the Overture series before, so I went in with the plan of shooting the Arctica against a white or black wall, super simple, yet effective.
As soon as I arrived at AK HQ and saw 3 Nissan GTRs sitting around the car park and warehouse, I was immediately inspired to do something a little different. As a photographer, you rarely get full creative control over a shoot, which is fine, but I didn't want to stray too far from the brief.
I initially started setting up against a backdrop of boxes, which I thought looked alright (some test shots are below), but as soon as I realized the GTR's colour scheme matched the Arctica's, I moved the chair in front of the car and it was just perfect. I was instantly happy with the results I was getting directly from the camera, which rarely ever happens, so I knew I would be happy when I got home and started editing the shots.
The chair is a silver/carbon fiber pattern, with red highlights, much like the GTR, so I tried to do some minimal edits, just to make the silver pop a little. All in all I am very happy with the results, but more importantly I am becoming more confident in my ability to make creative decisions. The take away is that sometimes it's not a bad idea to take a little risk. I'm not suggesting you promise one thing then deliberately deliver another, but if you are going to make it in any industry, you need to bet on yourself, which is something I am only just starting to learn.
I would have happily taken the standard photos against plain black or white backdrops and I am confident that everyone would have walked away being fairly happy, but instead I feel like I achieved something really unique, which AK really liked and I am very proud of, which is the most important thing.
Check out my photography page or AK's Twitter/Facebook/Instagram for more of the shots!